LONG RANGE GOALS AND OBJECTIVES

1. Maintain a National Board which effectively and efficiently represents and serves the membership.

Strategies:

a. Evaluate the size and structure of the Board considering the growth and needs of the Society.

b. Identify methods of evaluating the effectiveness of the committees.

c. Encourage diversity on the Board from all facets of the highway industry.

2. Effect and maintain a close relationship between the National Board and the Regions.

Strategies:

a. Evaluate the need for implementation of any specific actions to improve the direct relationship of the Board and the Regions.

b. Solicit membership surveys on specific issues to obtain information concerning the effectiveness of the Society and National Board, directions and goal adjustments to be considered, and other related matters which will achieve a common understanding by the National Board and the membership.

3. Review and update the constitution and bylaws to assure that the operation of the Society serves the needs of the membership.

Strategy:

a. Evaluate the bylaws on an as-needed basis to effect any adjustments necessary due to growth and changes in the Mission of the Society.

4. Review the need for an Executive Director to provide assistance to the National Board.

Strategies:

a. Evaluate the gradual incorporation of secretarial services, membership records maintenance and SCANNER editing and publishing services through short term contracts with service corporations.

b. Evaluate the need for full time Executive Director services.

c. Evaluate the costs for these services and provide an effective funding mechanism.

1. Expand the Society's presence and involvement.

Strategies:

a. Target at least one new state each year for membership through an active New Sections Committee and target a minimum of at least two new Sections each year.

b. Major efforts should be in the larger metropolitan areas and/or capital cities where the State DOT is located.

c. Utilize a New Sections Committee, consisting of subcommittees corresponding to various areas of expansion.

d. Update new section marketing tools.

e. Update guidelines for establishment of new Sections.

2. Expand within existing states.

Strategies:

a. Recruit members to assist in establishing new Sections adjacent to their own.

b. Use similar strategies as expansion into new states.

3. Nurture younger Sections.

Strategy:

a. Through National Board Members and/or special committees, follow up and encourage activities of the newer Sections.

b. Expand the duties of the Membership Committee to assist the Sections in maintaining and expanding their membership.

4. Encourage an increase in membership of all Sections.

Strategies:

a. Expand the duties of the Membership Committee to assist the Sections in maintaining and expanding their membership.

b. Assist Sections in membership drives.

c. Develop and suggest new and interesting programs for Section meetings.

d. Coordinate programs and activities between the Regions.

e. Encourage more contractor, supplier and utility representatives to become ASHE members.

f. Increase public awareness of the Society by use of local media.

g. Evaluate the establishment of a Student Membership category.

5. Advance personal growth of the membership.

Strategies:
a. Promote high standards of personal conduct within the highway industry.

b. Build confidence and good will among members and the public.

c. Develop leadership skills.

1 . Through the National Conference Committee, develop recommendations on Conference Policy

2. Define the respective roles of the Sections and the National Board of Directors in producing the Conference.

3. Establish financial policies for the Conference that best promotes the Mission of the Society.

4. Promote sponsorship of the Conference site(s) by Sections or Regions to equitably serve the membership and interests of the Society.

5. Evaluate annually the most recent past Conference and prepare recommendations for subsequent Conferences.

6. Provide active communication between the National Conference Committee and the sponsoring Section regarding technical programs, social events, educational materials, budget, and accountability.

7. Adjust the Conference guidelines to reflect current policy.

1 Promote the identity of ASHE.

Strategies:

a. Update and distribute the Society's brochure.

b. Exhibit Society information at major association meetings, conferences and conventions.

c. Encourage distribution of the SCANNER to outside agencies.

d. Distribute the SCANNER to State DOT offices and FHWA Regional offices.

e. Promote student awareness of ASHE and the highway industry through Section participation in high school career day activities.

f. Encourage Regions and/or Sections to offer scholarships to college students who are perusing a curriculum leading towards a career in the highway industry.

2. Provide the public with information about the Society's activities, meetings, positions on legislation, technical articles, and the National Conference.

Strategies:
a. Publish a Society brochure.

b. Establish a local public relations committee in each Section to publish information about local Section meetings.

c. Promote the Society through the news media.

d. Utilize the resources of outside groups to promote the Society.

e. Publish the Society's position on legislation.

f. Establish a speakers bureau.

g. Publish Society events in Engineering Publications.

1 . Provide a library of video tapes and training aids.

Strategies:

a. Investigate the availability, cost and means of providing various membership services.

b. Initiate a program to make available the latest technological advances in the highway industry through visual and audio aids and publications.

2. Conduct technical seminars.

Strategies:

a. Initiate a program to conduct regional technical seminars so that members may hear speakers present subjects relating to the highway industry.

b. Provide support services.

c. Participate in industry-wide continuing education programs.

d. Participate as a co-sponsor with other organizations related to the highway industry in conducting technical seminars.

3. Provide a membership directory.

Strategies:

a. Provide a new membership directory a minimum of every three years.

b. Encourage local Sections to maintain and distribute a current listing of members.

1. Increase public support for programs that will facilitate all highways that have a positive impact on the national economy.

Strategies:

a. Publish Position Papers and Information Bulletins concerning the development and improvement of highways for distribution and presentation by members of the Society at public forums, hearings, and planning meetings.

b. Encourage members to serve on local and regional planning boards, regulatory agencies, and authorities and to lend their support and expertise in developing programs that will improve public transportation.

c. Encourage members to join the Citizens Committee of their regional planning board to promote highway issues.

2. Promote the development and approval of local, state and national legislation which will most effectively utilize available funding to build and maintain our nation's highways and bridges:

Strategies:

a. Encourage, support, and publicly recognize members who volunteer to serve in public office and solicit support from individual members for those who seek elective office.

b. Prepare and distribute sample letters for use by the membership in responding to proposed legislative and regulatory issues affecting the planning and financing of highway improvements.

c. Actively pursue the input of technical societies and organizations in developing policies and in responding to legislative proposals through intersociety liaison activities.

1. Develop a three year plan for spending which is consistent with the long-range plan.

2. Develop new initiatives in order to make the SCANNER self-supporting.

3. Evaluate the benefits and services which could be offered if a corporate membership grade would be established.